“The US market has a limited number of PAMs and sportsbooks that are truly set up for the multi-state regulatory environment and scale. This investment brings together two high-quality independent iGaming technologies for the US market..”
Delivering enhanced mobile experiences for players in Ontario through a new native app with Betsson
OCTOBER 8th 2025 – Strive Gaming, the leading PAM provider in North America, has expanded its partnership with global operator, Betsson Group in Ontario, Canada.
Strive Gaming, founded in 2021 by Damian Xuereb and Max Meltzer, both former senior executives at Kambi Group Plc, have built Strive Gaming into a dominant B2B player in North America. With licenses in all major US casino states and Ontario – Canada’s primary regulated iGaming market. Strive is recognized as a trusted, compliant, and performance-driven platform partner.
Strive’s GLI-33 and ISO 27001 certified PAM already powers a strong roster of brands including Golden Nugget (DraftKings), Four Winds Casinos, and PointsBet. Building on its existing Ontario relationship with Betsson, Strive will develop a new native app designed to further elevate Betsson’s mobile experience. Strive Gaming has already been recognized by EGR as Mobile Supplier of the Year.
Betsson was among Strive’s first seed investors and has continued to participate in subsequent funding rounds. Today, Strive Gaming’s cap table is impressive and includes leading industry names such as OpenBet (lead investor in 2024), Knutsson Holdings (former largest shareholder of NetEnt), and Astralis Capital (shareholders in PrizePicks among others).
Strive Gaming continues to accelerate its growth strategy with recruitment drives across its Newcastle, England hub, as well as in Canada and Brazil.
Max Meltzer, CEO of Strive Gaming, said:
“Betsson was our first customer and set the gold standard for partnership. We are delighted they’ve chosen to expand the relationship, taking advantage of our industry-leading apps to strengthen their market position.”
Kevin Saliba of Betsson added:
“Our collaboration with Strive Gaming has been highly valuable. Their PAM has proven to be scalable, high-performing, and aligned with our growth ambitions. Ontario is an exciting growth market, and by working even closer with Strive, we can further enhance the player experience.”
Strive Gaming invites stakeholders and industry enthusiasts to visit their website, StriveGaming.com, to learn more about their innovative offerings and upcoming developments.