Betsafe: multi-jurisdiction & casino expansion

Strive has enabled Betsafe to be multi-jurisdictional and multi-channel within 12 months of entering the NA market

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Case study

Strive completed Q1 with the third launch in as many months. Betsafe entered the US market and launched their fully native app with the Betsson sportsbook in Colorado. This was also the 3rd sportsbook integration completed within Strive’s first year in the market. Following this success Strive launched a Casino app with Betsafe in Ontario within the next 12 months keeping up our market-leading pace in launching new NA customers.


Launch date

March 2022


Speed to Market

9 months


Multi-Jurisdiction - Sportsboook & Casino


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What customers are saying

“The US market has a limited number of PAMs and sportsbooks that are truly set up for the multi-state regulatory environment and scale. This investment brings together two high-quality independent iGaming technologies for the US market..”

Pontus Lindwall

Betsson AB